State of Financial Planning and Fees

The Bigger Picture

Exploring industry trends and the future of the fee-for-planning business model according to advisors

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Industry trends and the future of fee-for-planning

With financial planning taking center stage, the question becomes how should advisors charge for their services. To help address this question and take the pulse of the industry, we conducted a survey and more than 1,600 advisors responded.

  • Demand for financial plans is growing: More than half (55%) of advisors’ clients have a financial plan in 2020, up from 48% in 2015.
  • Almost 3 out of 4 advisors charge some type of planning fee: Advisors charging a fee, commission, or via AUM for financial planning has jumped to 72%, up 8% from 2017.
  • Financial Planning fees are on the rise: Flat fees went up by almost fifty percent since 2015, averaging $2,482 in 2020; and hourly fees went up almost twenty-five percent, to $257 in 2020.
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[CE] Financial Planning in the 2020s with Jeff Rattiner

Jan 14th at 4:00 PM EST

Learn how to handle the challenges presented by the 2020’s and how financial planning software can assist in identifying these problem areas and illustrate solutions in the context of a financial plan.


[CE] Client Risk: Measuring & Leveraging Investment Suitability

Jan 19th at 2:00 PM EST

Better understand your client’s unique relationship with risk, what it means to the future of their financial plan and how to leverage integrated technology to maximize practice efficiency and client suitability. Delivered in partnership with Riskalyze.


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Jan 20th at 4:00 PM EST

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